""We do the big things together," says Miuccia. He liked her sense of luxury.

She says it's a sculpture; a Belgian named Hoeller did it. That's mainly because its principals want--at all costs--to number among the luxe giants In the apparel, shoes, bags and accessories designed by Miuccia and her team, Prada enjoys widespread appeal. She named it after her own nickname, Miu Miu. The polite and reserved left-leaning Milanese was fascinated by the rather macho 31-year-old entrepreneur. Says Miuccia: "He [Bertelli] energized me.


He says proudly that by the end of this year, Prada's debt will drop to €1.2 billion.

By signing up for this email, you are agreeing to news, offers, and information from Encyclopaedia Britannica.Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. It sets the terms for much of daily living.

"People think I'm shy," she says. She is renowned for utilizing minimalist designs to achieve a traditional style with modern influence. Trade talk has it that Miuccia has little influence over business decisions. Within three years he had 30 employees and the business, later called I Pellettieri d'Italia, was in full operation.Starting in 1975 Miuccia had gradually taken over the Prada family business, which then consisted of the shop in Milan's Galleria Vittorio Emanuele, opened by her grandfather, Mario Prada, in 1913. By 1989, she designed and introduced her first women’s ready-to-wear collection. Gucci and LVMH both issued pale first-half results. When your debt equals or exceeds sales in a mature business, that's normally a distress signal. SARS, terrorist threats and a travel falloff are hurting almost everyone. Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. Alternative Title: Maria Bianchi Miuccia Prada, original name Maria Bianchi, (born May 10, 1949, Milan, Italy), Italian fashion designer best known as the head designer at the Prada fashion house. From overcoming oppression, to breaking rules, to reimagining the world or waging a rebellion, these women of history have a story to tell. After Prada's design group finishes a collection, everyone takes the plunge--everyone, apparently, but Bertelli and Stilli.


FORBES GLOBAL in March said the whole clan was worth a good $1.4 billion.Miuccia definitely is a businesswoman--not the removed, style-preoccupied creature portrayed on fashion pages. "In 1978 they began dating and were married in 1988. The IPO was rescheduled for June 2002. Going on: "In the beginning, I had trouble getting my way with designs, fabrics and materials, both in the organization and with suppliers. Our editors will review what you’ve submitted and determine whether to revise the article.The second of three children, Maria Bianchi was born into an Bianchi joined the Prada family business in 1970, managing one of its two remaining stores. Probably not, although Prada, like its customers, has the spending habit. Miuccia Prada has often been quoted as saying, “My job is to sell.” Beneath that sly bit of lip service, however, abides a true love and appreciation of the arts. Now I am cutting back anything not directly related to the style, to the product, to the service, to the quality, to the brands. "I know Mr. Stilli knows what must be done," says Miuccia.One company insider says, "9/11 sobered everyone up on the spending side, and Riccardo had a chance to impose his authority." Mario always said he sold The Bertellis met in 1977 when Miuccia came to his Arezzo operation to order leather goods. Although Prada won't give figures for those investments, we estimate total purchase and joint venture investment to be €730 million With such names, Bertelli, who has been running the group since 1980, thought he could build a global multibrand luxury company to rival LVMH and Gucci under the Prada umbrella.Ask any shopaholic: Overspending leads to a cash crunch.


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