That means if you invest in getting those people into your store, it can have a big impact on your foot traffic and sales.We’re also moving rapidly away from the days when a retail store could ignore the Internet and still thrive. Define Your Retail Social Media Goals. You can find one of these on most of the big social networks including Facebook, Twitter, Instagram, and Pinterest.The “buy” button serves as a call-to-action (CTA) on a brand’s social media ads or posts and it typically links users to the brand’s website to complete the sale.Shoppable posts and stories allow brands and users to tag specific products wherever they are within posts or “stories.” This type of social shopping is relatively new, but with Instagram and Snapchat both launching their own version of the feature, it’s taken off quickly.If you follow brands on either network, you may have noticed when they suddenly started prompting you to “Swipe up to learn more!” Whether it’s a post or a story, this isn’t usually a blatant advertisement.

All that’s left is to analyze it and let it tell you who your valuable customers are and what their needs are. That means successful retailers have to create a cohesive and consistent brand presence across all of the platforms where customers can find them. Let’s look at a few retailers who are already using social shopping to their advantage.Jordan, the brand that brought you the iconic Air Jordan line of shoes, While the event brought people together, social commerce greased the wheels of the sale, making it seamless for customers to make a purchase. Promoting your retail business on social media is a critical, yet fairly straightforward and simple task, and a few easy-to-implement ideas will make your efforts pay off. But, that’s why this is such a valuable exercise.Thinking this way forces you to take on the mindset of your customers when creating social content. But here we are again, because it’s so crucial that you’re intentional in your social media strategy. Customers who are actively researching products on social media are getting ready to make a real purchase. Each of these types of posts is fair game for those looking to keep their social feeds from ever … What does social commerce actually mean?Social commerce, or social shopping, is the inevitable meeting point of social media and commerce. This makes it easier to show the value of your work and secure buy-in from your boss. Since social media is a two way interaction between the brand and the individual, retailers can quickly get an understanding of which of their products are favoured by buyers, what features of the brand customers identify with and to be relate to them. Social media provides retailers with a wealth of information about their consumers that they could never get through traditional media. Just as social media leveled the marketing playing field, social commerce is giving brands both big and small a new way to capitalize on their hard-earned social media reach. This might sound like reading tea leaves, but I promise it’s a painless yet highly informative process. Stay tuned for a link!Is Your Retail Customer Experience Driving Customers Away?How to Start a Retail Business: 3 Tips to Make Your Store a SuccessYou might be surprised to learn that of the thousands of small, single-store retailers we work with each year, 64 percent of them aren’t using any POS software. Experts that manage social media marketing campaigns can explain further why retailers must have a strong social media footprint. Shopify uses cookies to provide necessary site functionality and improve your experience. Newly located in Boston, MA, Kiera loves cinnamon coffee and a good baseball game.Get exclusive behind-the-scenes merchant stories, industry trends, and tips for creating standout brick-and-mortar experiences.You’ll start receiving free tips and resources soon.Try Shopify free for 14 days, no credit card required.

Retail social media marketing is a highly affordable and viable way to reach both current and prospective customers. )Now as Hopkins suggests, “needs” can mean a lot of different things based on each customer’s experiences and their stage in the purchasing process.

Fifty-eight percent of consumers surveyed say they’re following retailers on social. Social media marketing is the process of using social media channels to connect with consumers and spread awareness about your business, product, or service. It also introduces the brand to a new audience on Facebook, and they target those posts to consumers within a certain distance of any of Jenny Boston’s brick-and-mortar locations.While social commerce is still in the early stages of adoption among both brands and consumers, the technology is there. Now that you have an understanding of how to determine which customers you’d like to target, you’ll want to figure out where the best place is to reach these customers.


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